B2B SEO for SaaS and AI companies, measured in demos and pipeline, not pageviews. We build your keyword universe, plan the pages buyers read before they choose, write them, and trace each one to the deals it touched.
Ranked on Google, cited in AI answers · built for B2B SaaS and AI companies
Trusted by B2B teams at
What B2B SEO with MaximusLabs is, in two sentences.
B2B SEO is ranking for the searches your buyers make while they choose a vendor, then turning those visits into demos and pipeline.
MaximusLabs builds your keyword universe, plans buying-stage pages first, writes them for Google and AI answers, and reports what each page did for revenue.
Crawling, indexing, schema, speed and AI crawler access. See its page →
What to rank for, what to write, and what it did for pipeline.
Making AI answers name and recommend you. See its page →
Tracks every AI model, prompt and source. See its page →
B2B SEOWe pull your keywords, your rivals' keywords and the questions buyers ask AI into one database we keep for you. Every keyword gets an intent, a buying stage and a cluster, so the plan starts from data, not a spreadsheet someone skimmed once.
Tagged learning, comparing or choosing, so buying searches surface first.
Where competitors rank and you don't, sorted by how close each search is to a sale.
Pages already on page two that a focused rewrite can lift.
| Keyword | Volume | KD | Stage | You | Rival |
|---|---|---|---|---|---|
| revenue forecasting software | 1,900 | 41 | BOFU | 14 | 3 |
| kestrel alternatives | 880 | 22 | BOFU | — | 5 |
| best sales forecasting tools | 1,300 | 38 | BOFU | 18 | 2 |
| pipeline review template | 1,600 | 18 | MOFU | 6 | 4 |
| forecast accuracy formula | 2,400 | 29 | TOFU | 31 | 9 |
| how to choose a forecasting tool | 390 | 15 | MOFU | — | 7 |
The plan puts the pages buyers read while choosing first: alternatives, pricing, comparisons and "best tool for" guides. Each article is a full guide to one keyword, and every row is checked before you approve it.
Alternatives, pricing, versus and best-for pages come before awareness posts.
Each article answers the whole set of questions a buyer asks around its keyword.
Every row is checked against the plan and your live pages, so no two pages chase one search.
| # | Title | Stage | Review |
|---|---|---|---|
| 01 | Kestrel alternatives: 7 tools RevOps teams switch tokestrel alternatives | BOFU | Approved |
| 02 | Best revenue forecasting software for B2B SaaSrevenue forecasting software | BOFU | Approved |
| 03 | Acme vs Kestrel: an honest comparisonacme vs kestrel | BOFU | Approved |
| 04 | Acme pricing explained, plan by planacme pricing | BOFU | Approved |
| 05 | How to choose a forecasting tool: a buyer's checklisthow to choose a forecasting tool | MOFU | Title rewrite |
| 06 | Pipeline review template, with worked examplespipeline review template | MOFU | Approved |
Each article starts as a brief: who it's for, the questions it must answer, the sources it cites, the pages it links to and the schema it ships with. You approve the brief before writing starts.
The questions a buyer asks around the keyword, in the order they ask them.
Studies, docs and data to cite, so every claim can be checked.
Notes from your calls, so the article sounds like your team.
We write each article from the approved brief: the answer first, then the detail a buying committee needs. Tables, definitions and an FAQ are built in, so Google can rank the page and AI answers can quote it.
Each section opens with a short answer you could quote, then the proof.
Real tables, plain definitions and an FAQ on every guide.
Each draft is scored for accuracy, voice and structure before it reaches you.
| Tool | Best for | Setup |
|---|---|---|
| Acme | Forecast accuracy | 1 week |
| Tool B | Small teams | 2 days |
Every live article gets its own line: where it ranks, the clicks it earns, which AI answers cite it and the conversions that started on it. When one stalls, you see it, and we tell you what we'll change.
Position and clicks for each article's keyword, from Google Search Console.
Which AI answers cite the page, tracked across every model in Max Visibility.
Articles that slip, or sit on page two, get a dated refresh.
| Article | Position | Clicks | Cited in | Conv. |
|---|---|---|---|---|
| Acme vs Kestrel: an honest comparison | 2 ↑3 | 640 | | 9 |
| Best revenue forecasting software | 4 ↑6 | 1,120 | | 7 |
| Acme pricing explained, plan by plan | 1 — | 410 | | 6 |
| Pipeline review template, with worked examples | 7 ↑2 | 880 | | 3 |
| How to fix forecast drift | 14 ↓5 | 120 | — | 0 |
We connect organic visits to the forms buyers filled in and, with your CRM export, to the opportunities that followed. You see which pages start deals and which ones help close them.
The page a buyer landed on first, and the pages they read before the demo.
Form fills and signups from organic search, read from your GA4 events.
Opportunities matched from your CRM export, so the number is yours, not ours.
| Opportunity | First page | Also read | Stage |
|---|---|---|---|
| Northwind Freight$48K · 120 seats | /vs/kestrel | pricing · ROI guide | Proposal |
| Halden Health$36K · 80 seats | /best-forecasting | vs Kestrel | Demo |
| Brightline Labs$22K · 40 seats | /pricing | template | Won |
Every B2B SEO engagement runs the same five steps. Each one leaves something you can open: a database, a plan, a brief, an article and a report.
Your buyers, your deals and why people choose you. We learn that before we pick a keyword.
Your keywords, your rivals' and the AI prompts buyers use, tagged by stage.
Buying pages first, every row checked for overlap before it reaches you.
Brief, draft, scored review, live. You approve the brief, we do the rest.
Rankings, AI citations and opportunities touched, plus what we change next.
Content agencies sell volume. SEO agencies sell rankings. We sell the pages buyers read before they book a demo, and the proof that they did.
| What you compare | Content agency | SEO agency | MaximusLabs |
|---|---|---|---|
| Reports in | Articles shipped | Rankings and sessions | Demos, opportunities and pipeline touched |
| AI answers | Not tracked | Google first; AI as an add-on | Citations tracked in every AI model |
| Keyword research | Topic ideas | Volume and difficulty | Intent and buying stage on every keyword |
| Who writes | Writers who learn your buyer as they go | Rarely writes | Strategists who sit with your team first |
| Plan quality | A calendar | Partly checked | Every plan row checked for overlap before you see it |
What B2B teams ask us before they start. Something else on your mind? Ask us on the strategy call.
B2B SEO is ranking for the searches business buyers make while they research and choose a vendor, then turning those visits into demos and pipeline. MaximusLabs starts with buying-stage pages such as comparisons and pricing, and reports results in opportunities, not pageviews.
B2B SEO decides what to rank for and what to write. Technical SEO makes sure search engines, AI crawlers and agents can reach and read the site at all. MaximusLabs runs them as separate services, and a site with crawl or indexing problems gets the technical foundation first.
Bottom-of-funnel pages come first: alternatives, comparisons, pricing and "best tool for" guides, then mid-funnel guides. Each article is a full guide to one keyword, and MaximusLabs checks every plan row against your live pages so no two pages compete for the same search.
MaximusLabs reads conversions from your GA4 events and matches opportunities from your CRM export, so you see which page started a deal and which pages helped close it. AI citations for each article are tracked in Max Visibility.
Yes. Every MaximusLabs article opens with a short, quotable answer and uses real tables, plain definitions and an FAQ, the structure that lets Google rank a page and AI answers cite it.
MaximusLabs strategists write each article from a brief you approve. The brief carries notes from your calls, so the article sounds like your team, and every draft gets a scored review before it reaches you.
It depends on your category, your starting point and how fast pages ship. MaximusLabs ships buying-stage pages first, because they are closest to a decision, and reports rankings, AI citations and opportunities every month rather than promising a date.
It depends on scope: how many pages, how much research and which markets. MaximusLabs shares a scoped proposal after a 30-minute strategy call and does not publish prices on service pages.
Book a call. We'll show you the buying searches your rivals win today, and the first five pages we'd write.